Cupcake Suite Cupcakery, An Example Of An Existing...

Loten and Neddleman (2011) researched Cupcake Suite Cupcakery, an example of an existing business that used crowdfunding. The bakery influenced people to donate money by rewarding them with sweet treats. â€Å"Cupcake Suite Cupcakery, a New York start-up wholesale bakery founded by three cookbook authors, last fall raised almost $9,000 in part through a crowd-funding platform to help offset the cost for a planned new location. Any contributor who provided at least $25 got a half-dozen whoopie pies† (para 5). This bakery experienced a successful crowdfunding campaign to fund their expansion. The bakery influenced contributors by offering whoopie pies as a gift for donating money. Mollick and Nanda (2015) discovered that people in general are more likely than professionals to fund projects that offer multiple levels of rewards, contribute updates, and display pictures and video. People in general and professionals are influenced to fund entrepreneurial projects in different ways. â€Å"Our second finding is that despite the broad congruence in evaluation, we see a systematic pattern in terms of the disagreement. Of the projects where there is no agreement, the crowd is much more likely to have funded a project that the judge did not like than the reverse. Approximately 75% of the projects where there is a disagreement are ones where the crowd funded a project but the expert would not have funded it. We also see a clear pattern in terms of the characteristics of projects that are liked